The strategy for rebranding our $40M company


Welcome to ConvertKit's Newsletter, Reader!

Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

You are receiving this message because you recently signed up with ConvertKit. Not interested in this newsletter? No worries, just unsubscribe at the bottom of this email.

The future belongs to creators (like you!),

Caitlin
Lifecycle Marketing at ConvertKit

Rebranding in public: The strategy for rebranding our $40M company

In this episode of our Rebranding in public series, we develop our strategy for rebranding our $40M/year company.

Our rebrand to Kit is so much more than a name change, new colors, and an updated logo. We’re laying the foundation that our new brand will be built upon so it’s important that we get this part right. A sound brand strategy is essential for any creator going through a rebrand.

How this career coach makes 7-figures

Tiffany Uman needed a more predictable way to grow her business. This is how she uses email, automations, and recommendations to run a 7-figure business she’s wildly passionate about.

Read the case study

💡 Edit a link after sending a Broadcast

Imagine spending months gearing up for your product launch, and you finally hit send on your announcement email. But, instead of having sales roll in, your inbox starts filling up with emails saying, "The link doesn't work." Yikes!

What if instead of sending out a correction, you could simply correct the link in the email even after it’s already been sent? With Creator Pro, you can.

If you're on the Creator Pro Plan, you can click your Broadcast, fix the broken URL—after your Broadcast has been sent. Like magic.

Help Kit be your educational hub

As part of our rebrand, we want to make sure we're creating the best educational content to help you keep building a valuable business. By answering just 10 questions, you can let us know how you learn best.

Take our survey

10 beautiful newsletter templates + personalization tips

How many emails are you subscribed to right now? Too many to remember? Your subscribers feel the same way. If you want your newsletter to stand out, you need to design a newsletter that gets opens and engagement

Product Update

Creator Profile: Advanced CSS customization

Elevate your site with advanced CSS customizations! We’ve just added CSS capabilities on the Creator Profile with over 60 classes to make designing your site much easier. You can update the whole site or a specific page, customize your sign up forms, redesign the layout of certain blocks, and more.

For a list of CSS classes you can use on the Creator Profile, check out this support article.

Creator Spotlight

Scotch & Scones

Tammy at Scotch & Scones writes about baking desserts, baking bread, and baking with sourdough starter discard. Plus scotch, bourbon, & whiskey reviews, and a whole lot more!

Learn more

Dr Alex Young

The Future of Work, AI, Productivity and Learning

Learn more

Colleen Fletcher

Being a wholistic wellness consultant, Colleen believes women hold the keys to naturally healing themselves, their family and the world we all share.

Learn more

Want to get featured in the Creator Spotlight? Apply here.

Read • Watch • Listen

Feeling inspired? Jump back into creating:

View web version


ConvertKit Newsletter

The latest stories, product updates, and how-tos for creators making a living online.

Read more from ConvertKit Newsletter
new update to recommendations

ConvertKit Product Updates Hey Reader, Catch up on the new features and tools our team has shipped to make growing and running your business easier. Control the duration of your subject line A/B tests A/B test your subject lines with new flexible durations directly in your Broadcast Email Editor. Choose from 30 to 240 minutes in 30-minute increments to find out which subject line resonates best with your readers. This new feature gives you… Flexible testing: Adjust the test duration from 30...

person looking at computer screen

Log in Welcome to ConvertKit's Newsletter, Reader! Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online. You are receiving this message because you recently signed up with ConvertKit. Not interested in this newsletter? No worries, just unsubscribe at the bottom of this email. The future belongs to creators (like you!),CaitlinLifecycle Marketing at ConvertKit 10 easy tweaks to improve your email open rate Growing your newsletter is...

keyboard typing

Log in Welcome to ConvertKit's Newsletter, Reader! Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online. You are receiving this message because you recently signed up with ConvertKit. Not interested in this newsletter? No worries, just unsubscribe at the bottom of this email. The future belongs to creators (like you!),CaitlinLifecycle Marketing at ConvertKit 24+ unique digital product ideas that add a passive income stream for every...