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Kit Newsletter

Revealing our new logo (and the story behind it)

Published 24 days ago • 2 min read

Welcome to ConvertKit's Newsletter, Reader!

Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

You are receiving this message because you recently signed up with ConvertKit. Not interested in this newsletter? No worries, just unsubscribe at the bottom of this email.

The future belongs to creators (like you!),
​
Caitlin
Lifecycle Marketing at ConvertKit

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Revealing our new logo (and the story behind it)

Today we’re excited to reveal our new logo, font, and new brand color and talk about why we chose them. All these elements come together to tell a story of who Kit is and who we serve—creators like you.

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Watch the journey unfold in Episode 3 of Rebranding in public and see how we crafted our visual identity (with a full reveal of our new logo).

How a full-time creator grew his list to 30,000 subscribers

In four years, Phil Pallen went from 900 subscribers to 30,000 after switching to ConvertKit. Here’s how he did it.

​Get Phil's strategy​

💡 Run a Poll in your welcome email

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Let’s send your subscribers the kind of content that they want from you. Add a Poll in your welcome email, and then use that data to send your subscribers an onboarding Sequence based on exactly where they’re at. Read more about Polls.​

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Here’s how it works:

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  • Step one: Prompt new subscribers with a Poll. Ask your subscribers a question about what they’re most interested in hearing from you. Give them a few answers to choose from.​
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  • Step two: The Poll tags subscribers based on their answers. This happens automatically, without you lifting a finger.

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  • Step three: Your subscribers get the content they want to see. Use the subscriber tag in your Visual Automation to create a split path. This will send your new subscribers down a welcome Sequence that offers them exactly what they’re looking for, based on the real answer they gave you.

5 steps to take control of your marketing in an algorithm-driven world

Although email marketing and social media work well on their own, the real magic happens when you combine them together.

​Create your plan​

The Email Growth Engine: Boosting subscribers & revenue with Katelyn Bourgoin

The most difficult part of being a creator is pulling all the pieces of your business together. How do you find new fans? What can you do to deepen trust with them? How can you monetize your existing audience? How can you scale?

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Join Shiv Chibber (ConvertKit) and Katelyn Bourgoin on September 18th at 2pm EST in this free online workshop to learn our simple flywheel to operate your creator business!

Product Update

Email notifications: Someone is recommending you!

Get alerted when new creators are recommending you on Recommendations—an easy way for you to discover new creators and recommend back to drive list growth together. This also increases your discoverability when you recommend new creators, driving more creators to recommend you back and referring more subscribers to you. A win-win.

Creator Spotlight

fANNEtastic food

Anne Mauney is a Registered Dietitian and mom of two sharing quick and easy recipes and lifestyle content that will inspire you to live healthy in a fun, realistic, and sustainable way.

​Learn more​

Carolene Méli

You’re a Founder, Executive or Solopreneur wanting to build authority, grow your personal brand away from social media algorithms and attract your next investor, partner, dream hire, client or customer. Carolene will show you how to do all of this through the power of a newsletter.

​Learn more​

DemandJen

Jen (AKA DemandJen) writes about earning buyers’ ​attention, selling the problem, and ​defeating buyer status quo.

​Learn more​

Want to get featured in the Creator Spotlight? Apply here.

Read • Watch • Listen

Feeling inspired? Jump back into creating:

​View web version​

Kit Newsletter

The latest stories, product updates, and how-tos for creators making a living online.

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