Lead magnets 101: 11 great ideas + examples to inspire your own

The key to explosive growth for your email list? A lead magnet. Take YouTuber Nick True who used dedicated lead magnets to grow his email list to an impressive 10,000+ subscribers. With the right lead magnet, you can also grow your email list at a pedal-to-the-floor pace.

💡 Use Liquid to personalize your emails

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You've probably heard it's a good idea to personalize your subscribers' emails. With ConvertKit, you can use Liquid, a powerful templating language, to tailor your messages to each subscriber's unique preferences and behaviors. Learn how to use Liquid here.

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How you can use Liquid personalization

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There are tons of ways to use Liquid to gather data and personalize your emails, but here are a few creative ideas to get you started:

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• Address your subscribers by name: If it fits the tone of your emails, consider adding a subscriber’s name in your copy in a few places. The initial greeting is a great one, but questions, call-to-actions, and even the outro section or the P.S. line can work well. Learn about personalizing with names.
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• Show content based on if a subscriber has a particular tag: Let's say you tag subscribers when they've signed up to your upcoming webinar. Use conditional content to hide additional nudges to RSVP or give them a different CTA in your email. Learn about conditional content here.
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• Keep count: You can also use Liquid to keep track of how many times something has occurred, like how many times a subscriber has purchased a product of yours. Use this data to reward your repeat buyers with special discounts and offers. Learn about keeping count with Liquid here.

What we’ve learned from sending 112 billion emails

At ConvertKit, we’ve sent over 112,365,385,054 emails. We’ve seen what works and what doesn’t.

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In this video, Creator Growth Manager Kyle Adams will guide you through four strategies that top newsletters use and show you how you can start implementing them with your own newsletter today.

Product Update

Recommendations: Updates to Discover

Find creators to recommend more easily with the new creator cards in our Recommendation’s discover tab. You can now see who they are currently recommending and who they are recommended by, and can find more matches through their connections.

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Plus, you can also read their featured post to see what type of content they share with their subscribers and see if it's content that your subscribers would benefit from too.

Creator Spotlight

Read • Watch • Listen

Read

​What to include in your creator tech stack​

Watch

​Why Glo Atanmo relies on her email list to sell​

Listen

​Billion Dollar Creator: 3 tips to make $100,000 writing books in 2024​