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Welcome to ConvertKit's Newsletter, Reader!
Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.
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The future belongs to creators (like you!),
Caitlin
Lifecycle Marketing at ConvertKit
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How this author grew her email list from 500 to 25,000 subscribers
Lauren Kay grew her email list from 500 to 25,000 using social media and ConvertKit together. And because of those efforts, she was able to go all in on her new business in less than a year. This is how she did it.
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Becoming a professional creator: the what, who and how
Want to become a professional creator? We're breaking down how you can create a solid strategy to transform your side hustle into a profitable business.
Learn how to go pro
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💡 Sell more with an abandoned cart automation
Sometimes a person checks out your product or service and doesn’t buy. That doesn’t mean they’ll never buy. They may have made a mental note to consider it, and then life got in the way.
In these cases, you can use a follow-up set of emails to check in with people who abandoned their cart before completing their purchase.
Here's how you can set up your own abandoned cart automation:
- When you mention your course, program, or product in an email, add a link trigger to tag anyone who clicks as “interested” in the product.
- Create a Visual Automation that starts when that "interested" tag is applied to a subscriber.
- Have your automation delay a few days, and then check if the person has purchased the offer. If they haven’t, the automation sends your abandoned cart follow-up Sequence.
Bonus tip: Sweeten the deal in your abandoned cart email to include a special discount on your product.
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8 steps to promote on Reddit without being salesy
Marketing on Reddit is often overlooked but can be a treasure trove of community and authentic interaction that helps you grow your business.
Learn how to market on Reddit
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Our film about Jo Franco won three Telly Awards
Thanks to your votes, our I Am a Creator documentary about Jo Franco has won three Telly Awards: a Gold People’s Telly, a Silver Telly for Branded Biography, and a Bronze Telly for Branded Short Form Documentary. We are so thrilled that Jo’s story received such outsized recognition!
Watch the film where she talks about growing up undocumented, her journey to becoming a YouTuber, how she landed a Netflix show, and her business JoClub.
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App improvements 🥳
We have a round of improvements to bring higher quality into your day-to-day experience in ConvertKit.
- Autosave, consistently: We’ve improved and standardized our autosave function across all our email and email template editors. As you’re drafting your email or editing your templates, you work will be autosaved so you don’t lose any progress.
- Apps categories: New apps are coming to the App Store, and we are bringing you category filters so you can find what you need more easily.
- Saved links for Recommendations: You can now add your top links (social media, shop, website) to your account. We'll automatically include them in your in-network Recommendation profile, making it simpler to connect with other creators.
- [Beta] App developer updates: We are building out new functionality for developers to create new Apps on ConvertKit. Developers will now be able to kick off an app approval process, and also un-publish their apps self-serve. Learn more about building an app for ConvertKit.
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Creative Coffee
Lenka shares tips for creators who have gone through burnout and now want to build a more sustainable and future-proofed career.
Learn more
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Rachel Cooks
On Rachel Cooks, Rachel shares recipes that are easy to prepare and delicious. Most are healthy, but in a relaxed way, because we all have enough stress in our lives.
Learn more
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Dan Cumberland
Dan helps makers, artist, entrepreneurs, and creatives find the clarity and motivation to get their work out into the world.
Learn more
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Want to get featured in the Creator Spotlight? Apply here.
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