With love from ConvertKit

The Creator Fund

In March of 2020 ConvertKit launched a $50,000 fund called The Creator Fund to support creators in need during the COVID-19 pandemic.

COVID-19 has had a wide impact beyond those directly impacted by the illness. As the secondary consequences affected the economy for creators and small businesses, there wasn’t a safety net for creators with nowhere else to turn when their business revenue slowed or completely vanished.

As a mission-driven company made up of creators ourselves, our heart is with the creator community. Thanks to being bootstrapped, remote, and profitable, we were in a position to provide financial support. This is deeply connected to our mission to help creators earn a living. Inevitably, we knew we’d get more requests than we could support with the initial $50,000 fund. In fact, we received over 16,000 applications.

To help us help more creators, we reached out to our friends at peer organizations who also serve creators and asked anyone interested in contributing to get in touch with us. With all the generous donations from our partners, we were able to raise the Creator Fund to $185,300.

Who qualified for the funds?

Active creators – evidenced by your business website or social profile

Experiencing financial hardship due to circumstances related to COVID-19 – evidenced by anecdotal information from you

Having a need in one of the four categories we supported — evidenced by a receipt or invoice

The four categories of support we helped cover:

Medical — medical expenses related to COVID-19. These might be prescriptions needed to fill, testing based on symptoms, care for illness, etc

Groceries — normal groceries or reasonable supplies to prepare for quarantine. If creators were struggling with tradeoffs between providing their family nourishment versus covering other essential expenses, they qualified.

Childcare — babysitters or other childcare needs due to schools being canceled or keeping children home out of safety concerns. If there were increased childcare costs, they qualified.

Rent or mortgage — having a safe home environment in times like these is perhaps more important than anything. If the creator was struggling to pay rent or mortgage, they qualified.

Steps creators took to apply for the funds:

Creators filled out the form on our Creator Fund landing page which included: name, email, business website or social profile, dollar amount needed, and category of expense

ConvertKit emailed back with two questions:

  • What are you circumstances that have lead to this financial need?
  • Do you have a reciept for the expense?

Once all information was obtained, ConvertKit verified qualifications and then asked for the creator’s PayPal username to send funds up to $500

About ConvertKit

ConvertKit’s mission to help creators earn a living online. We do this with audience building software to help creators connect with the people that matter the most- their fans.

ConvertKit landing pages and opt-in forms help creators turn casual visitors into email subscribers. And our email designer helps creators write simple, beautiful emails to connect with their subscribers and establish their trust and expertise.

Being creators ourselves, we know what it takes to run a successful business. That’s why we’ve created our tools so creators can spend less time on email marketing and more time on the creative work they love. Our visual automation tool helps creators send their subscribers targeted content at the right time as well as seamlessly pitch and sell digital products with our commerce tool (currently in beta).

And to remove a major roadblock for beginner creators, in 2020 we launched the ConvertKit Free plan. With this plan, creators can manage up to 1,000 subscribers and it includes unlimited landing pages, forms, and email broadcasts.

Applications are now closed


    Thank you to Teachable, Thinkific, Moment, and Digital Marketer for co-sponsoring The Creator Fund!

    Our Partners

    A special thanks to these wonderful individuals and companies who have partnered with us on this project!

    James Clear
    Darrell Vesterfelt
    Dale Wilkinson 
    Tara McMullin
    Brian Gardner
    Stephen Colon
    Tom Lock
    Derrick Hicks
    Tasha Booth
    Matt Ragland
    Harry Campbell
    Einar Vollset / TinySeed
    Ryan Deiss
    Jason Resnick
    Maria Dakas
    Chautona Havig
    Andrew Stoner
    Danelle Williams
    Nick Francis / Help Scout
    Cathy Zhang
    Aaron Winter
    Mike Abramov